1.2M Orders a Day: Flipkart Crashes India’s Speed Race
Flipkart Minutes now delivers up to 1.2 million orders daily, chasing Instamart as Amazon Now joins India’s blistering 11-minute delivery brawl for shoppers.
Summary
Flipkart Minutes has nearly tripled daily orders since November, hitting 1.1 million to 1.2 million just two years after its August 2024 debut. Walmart-owned Flipkart now tails Swiggy Instamart’s 1.4 million, while Zepto handles 2.4 million to 2.6 million and Eternal’s Blinkit leads at 3.4 million to 3.6 million.
Minutes runs 1,020 to 1,050 micro-fulfillment centers, adding 100 monthly toward 1,500 by the end of 2026. Repeat buyers hit 65% to 70%, transactions per customer jumped 50% to 60%, baskets average ₹400 to ₹500, or $4.20 to $5.20, and delivery fell from 13 to 11 minutes. Amazon Now is charging in too.
Positives
- Daily orders nearly tripled since November, reaching 1.1 million to 1.2 million.
- Repeat buyers account for 65% to 70% of monthly customers.
- Average delivery time dropped from 13 minutes to about 11 minutes.
Risks & concerns
- Blinkit still towers over Minutes with 3.4 million to 3.6 million daily orders.
- Broader Indian consumer demand showed signs of weakness in July.
- Amazon Now is expanding toward 300-plus cities and 1,000-plus fulfillment centers.