Amazon Alexa+ Launches in India With Hindi and ₹2,000 Non-Prime Price
Amazon launches Alexa+ Early Access in India with Hindi and English, free access planned for Prime members and a ₹2,000 monthly non-Prime price, after testing.
Summary
Amazon launched Alexa+ Early Access across India on September 16, 2026, for all customers in Hindi and English. The generative AI assistant sustains longer conversations, retains context, offers a more expressive voice and switches languages mid-sentence. It can complete multistep tasks, including ordering groceries through Amazon Now and controlling smart home devices. After testing, Alexa+ will be free for Prime customers, while non-Prime customers will pay ₹2,000, or $20.85, monthly.
Alexa+ connects with Swiggy, Zomato’s District, TripAdvisor, MakeMyTrip, EazyDiner, Amazon Music and JioSaavn. Amazon began Hindi testing in June 2026 before adding an English test. Alexa entered India in English in 2017 and gained Hindi in 2019, opening Alexa+ to a market exceeding 600 million Hindi speakers. Amazon says its smart home devices grew 20% from last year but disclosed no totals. Announced in 2025 and released to all U.S. users in 2026, Alexa+ also expanded during 2026 to the U.K., Canada, Brazil, Mexico, Italy and Germany with local language context.
Positives
- More than 600 million Hindi speakers can use Alexa+ in Hindi, English or both within one sentence.
- Prime customers will receive Alexa+ free after the Early Access testing period.
- Amazon Now integration lets Alexa+ complete multistep grocery orders alongside smart home controls.
- Swiggy, District, TripAdvisor, MakeMyTrip, EazyDiner, Amazon Music and JioSaavn broaden Alexa+ across food, travel, dining and entertainment.
- Amazon says its smart home device business grew 20% from last year.
Risks & concerns
- Non-Prime customers will pay ₹2,000, or $20.85, per month after testing.
- Amazon disclosed 20% annual smart home device growth but provided no absolute sales or usage figures.
- Early Access is open nationally, but Amazon has not specified when testing will end.
- Alexa+ depends on integrations with multiple third-party services whose supported actions were not detailed.