Amazon Prime Video Hits Profitability With Revenue Run Rate in Tens of Billions
Amazon says Prime Video is profitable with a revenue run rate in the tens of billions, as MGM films, Reacher and live sports drive film and TV audiences.
Summary
Amazon CEO Andy Jassy said on October 29, 2026 that Prime Video is profitable and has a revenue run rate in the tens of billions of dollars, expanding on his May confirmation of profitability. The milestone comes four years after Amazon bought MGM for $8.5 billion. Amazon MGM Studios has generated more than $1.2 billion at the global box office in 2026, led by Project Hail Mary and Verity, although Melania flopped. The Numbers estimates Project Hail Mary earned $684 million worldwide after opening in March, making it the studio’s highest-grossing release. The film stars Ryan Gosling and adapts Andy Weir’s novel.
TV hits include Carrie, The Summer I Turned Pretty, The Boys, Off Campus, Fallout and Reacher, starring Alan Ritchson. Reacher season 4 reached 66 million global viewers in its first 28 days, season 5 is filming, and season 6 is confirmed. Prime Video also carries NASCAR, the Masters and UEFA Champions League soccer. Its first six Thursday Night Football games this season averaged 17.7 million viewers, 16% above last year, while the second NBA on Prime season exceeded 2 million viewers, according to Nielsen.
Positives
- Prime Video is profitable with a revenue run rate in the tens of billions of dollars, Andy Jassy said on October 29, 2026.
- Amazon MGM Studios exceeded $1.2 billion in 2026 global box office sales, four years after Amazon’s $8.5 billion MGM acquisition.
- Project Hail Mary earned an estimated $684 million worldwide and became Amazon MGM Studios’ highest-grossing release.
- Reacher season 4 attracted 66 million global viewers within 28 days, with season 5 filming and season 6 confirmed.
- Thursday Night Football averaged 17.7 million viewers across six games, increasing 16% from last year.
Risks & concerns
- Melania was a notable 2026 box office flop despite Amazon MGM Studios’ broader theatrical gains.
- Amazon disclosed neither Prime Video’s exact revenue nor its profit, providing only a run-rate range and confirmation of profitability.
- Amazon has not detailed whether Prime Video profits and $1.2 billion in box office sales have recovered MGM’s $8.5 billion purchase price.
- NBA on Prime’s second season exceeded 2 million viewers, substantially below Thursday Night Football’s 17.7 million average.