Amazon Raises Fire TV, Echo, Kindle and Eero Prices Up to 60%
Amazon raises Fire TV, Echo, Kindle and Eero prices, with Echo Dot up 60% to $79.99, as AI-driven memory costs squeeze global hardware and buyers through 2027.
Summary
Over the weekend before August 24, 2026, Amazon raised prices across Fire TVs, Echos, Kindles and Eeros by as much as 60%. The Echo Dot climbed overnight from $49.99 to $79.99, with CamelCamelCamel data showing it had previously remained substantially cheaper.
Amazon blamed rising memory and storage component costs across consumer electronics, saying it absorbed the increases before adjusting prices across its product lines. Occasional promotions will continue during the next year. The AI boom is driving the global memory shortage known as RAMmageddon, increasing production costs and prompting companies to charge customers more. Apple has also raised prices and introduced device leasing so users can pay over time. The shortage is expected to persist throughout 2027, with memory prices potentially cresting and stabilizing in 2028.
Positives
- Amazon plans to offer occasional hardware promotions during the next year despite raising standard prices.
- Amazon says it absorbed higher memory and storage costs before passing them to customers.
- Memory prices could crest and stabilize in 2028 after the shortage continues throughout 2027.
- Apple’s device-leasing program lets customers spread payments over time as hardware prices rise.
Risks & concerns
- The Echo Dot rose 60% overnight, climbing from $49.99 to $79.99.
- Fire TVs, Echos, Kindles and Eeros are affected by Amazon’s broad price increases.
- The AI-fueled global memory shortage is raising production costs across consumer electronics.
- The memory shortage is expected to continue throughout 2027, prolonging pressure on hardware buyers.
- Apple has also increased prices, showing that higher component costs extend beyond Amazon.
