Apple Foldable iPhone Ultra Event: How to Watch September 9
Watch Apple’s September 9 event live at 10 a.m. PDT on YouTube or Apple’s site, with a foldable iPhone Ultra and iPhone 18 Pro models expected to debut.
Summary
Apple’s annual “Surprise and shine” iPhone event begins Wednesday, September 9, 2026, at 10 a.m. PDT. Viewers can stream it on YouTube, set a YouTube reminder, or watch through Apple’s events site.
Apple is expected to enter foldable smartphones about seven years after Samsung with the iPhone Ultra, rumored to cost $2,000. The iPhone 18 Pro and iPhone 18 Pro Max are also expected for buyers who prefer conventional phones or a lower price, while the standard iPhone 18 is not expected until next year. Possible additions include an updated HomePod, camera-enabled AirPods and new Apple Watches. The presentation will be Apple’s first major product announcement under new CEO John Ternus since longtime CEO Tim Cook stepped down.
Positives
- YouTube and Apple’s events site will both stream the September 9 presentation live at 10 a.m. PDT.
- The foldable iPhone Ultra could mark Apple’s entry into a smartphone category led by Samsung for about seven years.
- The iPhone 18 Pro and iPhone 18 Pro Max are expected to provide conventional alternatives to the foldable Ultra.
- An updated HomePod, camera-enabled AirPods and new Apple Watches may broaden the event beyond iPhones.
- John Ternus will oversee his first major Apple product announcement since succeeding Tim Cook as CEO.
Risks & concerns
- The iPhone Ultra’s rumored $2,000 price could deter buyers interested in Apple’s first foldable.
- The standard iPhone 18 is not expected to launch until next year.
- Apple’s foldable debut comes about seven years after Samsung began shipping comparable hardware.
- The iPhone Ultra and possible HomePod, AirPods and Apple Watch updates remain unconfirmed before the event.