Apple September 9 Event Could Bring Foldable iPhone and iPhone 18 Pro
Apple sets its September 9 event for iPhone 18 Pro models, a rumored foldable, new Watches and software dates, days after John Ternus becomes Apple's CEO.
Summary
Apple announced on Wednesday, August 26, 2026, that its “Surprise and Shine” launch event will begin September 9 at 10 a.m. PT at Apple Park in Cupertino, California. It will be John Ternus’s first Apple event as CEO after he succeeds Tim Cook on September 1.
Apple is expected to unveil the iPhone 18 Pro and iPhone 18 Pro Max, although both are rumored to be iterative upgrades rather than major redesigns, plus its long-awaited foldable iPhone. Reports indicate the standard iPhone 18 will not arrive until next year. The expected lineup also includes Apple Watch Series 12, Apple Watch Ultra and new smart home devices. Apple may announce release dates for iOS 27, iPadOS 27, macOS Golden Gate and other software updates.
Positives
- September 9 gives Apple a confirmed date to present its next hardware and software lineup.
- John Ternus will lead his first Apple event as CEO eight days after succeeding Tim Cook.
- A long-awaited foldable iPhone could introduce a new form factor to Apple’s smartphone range.
- Apple Watch Series 12, Apple Watch Ultra and new smart home devices are expected alongside the iPhones.
- iOS 27, iPadOS 27 and macOS Golden Gate may receive launch dates at the event.
Risks & concerns
- iPhone 18 Pro and Pro Max are rumored to offer iterative upgrades rather than major redesigns.
- The standard iPhone 18 reportedly will not be announced until next year.
- Apple has not confirmed the rumored foldable iPhone, leaving its September 9 debut uncertain.