Bluesky Mobile Users Plunge 52% as AT Proto Strategy Expands
Bluesky’s mobile usage fell 52% from late 2024 as Threads grew, while CEO Toni Schneider expands AT Proto, Attie and private networking plans for growth.
Summary
Similarweb reported Bluesky’s mobile app had 10.4 million worldwide monthly active users in June 2026, down 27.2% year over year, while July mobile daily actives fell 25.6% to about 3 million. Quarterly average monthly actives dropped about 52%, from 22.1 million in the fourth quarter of 2024 to 10.7 million in the second quarter of 2026, even as Bluesky reached nearly 46 million registered accounts. June stickiness, daily actives divided by monthly actives, was roughly 29%, matching Threads. Bluesky does not publish daily or monthly activity figures.
After gaining users during the November 2024 exodus from Elon Musk’s X following the U.S. elections, Bluesky under new CEO Toni Schneider is broadening beyond its app. AT Proto supports growing projects BlackSky and Eurosky, video app Skylight has found early traction, AI research tool Attie has launched, and private-data support is being developed for private networks and communities. Similarweb does not show a simple return to X: its June 2026 mobile monthly actives fell about 3% year over year to roughly 302 million, July daily actives dropped 7% to 123.7 million, and July web visits rose 5.3% to 4.7 billion. Meta’s Threads reached 147 million July daily actives, up 21.3%, and 471.6 million web visits, up 112%; whether it gained Bluesky users or newcomers is unclear.
Positives
- Bluesky has nearly 46 million registered users despite its active-user decline.
- June stickiness remained roughly 29%, matching Threads and indicating a relatively active retained community.
- BlackSky and Eurosky are growing on AT Proto, while video-focused Skylight has found early traction.
- Attie expands Bluesky into AI-powered research, while planned private-data support could serve private networks and communities.
Risks & concerns
- Bluesky’s June 2026 mobile monthly actives fell 27.2% year over year to 10.4 million worldwide.
- July mobile daily actives declined 25.6% year over year to about 3 million.
- Quarterly average monthly actives contracted about 52%, from 22.1 million in fourth quarter 2024 to 10.7 million in second quarter 2026.
- Threads’ July daily actives rose 21.3% to 147 million, intensifying competition as Bluesky engagement fell.