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Oct 2, 2026, 2:30 PMArtificial Intelligence

Clay CEO Kareem Amin Explains Why GTM Engineering Is Tech’s Next Major AI Job

Clay CEO Kareem Amin will explain how AI created GTM engineering at Disrupt 2026, as Clay reaches a $7.1 billion valuation and funds training for the new role.

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Summary

As of October 2, 2026, Clay says roughly 100 GTM engineering jobs appear monthly, including roles at Cursor, Lovable and Webflow, after it coined the term in 2023. GTM engineers use AI, data and automation to replace manual account research, data cleaning, lead qualification, outreach preparation and transfers between tools with repeatable revenue workflows. Clay co-founder and CEO Kareem Amin will explain the model at Disrupt 2026, October 13 to 15 at Moscone West in San Francisco, where more than 10,000 attendees, 250 speakers and 300 exhibiting startups are expected across more than 200 sessions and six stages.

Founded in Brooklyn in 2017, Clay evolved from a spreadsheet offering programming capabilities without code into infrastructure for GTM data, agentic workflows and campaigns. Its OpenAI-powered Claygent automates research and outreach for sales, marketing and recruiting. Clay tripled annual recurring revenue to $100 million in a year, announced an employee tender offer at a $5 billion valuation in February, raised a $115 million Series D at a $7.1 billion valuation in September and created a $1 million GTM engineering scholarship fund that month. Amin previously led product at The Wall Street Journal and co-founded Frame, acquired by Sailthru in 2012. Disrupt offers a second pass at 50% off and additional savings for groups of four or more.

Positives

  • Roughly 100 GTM engineering jobs now appear monthly, with Cursor, Lovable and Webflow among the companies hiring.
  • Clay tripled annual recurring revenue to $100 million within one year.
  • Clay raised a $115 million Series D at a $7.1 billion valuation in September.
  • A $1 million scholarship fund will support training for the emerging GTM engineering profession.
  • Claygent automates research and outreach for sales, marketing and recruiting teams.

Risks & concerns

  • Traditional GTM work still consumes hours through account research, data cleaning, lead qualification, outreach preparation and movement between systems.
  • GTM engineering barely existed a few years ago, leaving companies to determine where the role belongs within sales, marketing and growth teams.
  • Founders face an unresolved investment choice between hiring more people and rebuilding existing processes around AI-powered systems.
  • Clay’s estimate of roughly 100 monthly listings is the company’s own measure of demand for the category it coined.
Primary sourceTechCrunchhttps://techcrunch.com/2026/10/02/techcrunch-disrupt-2026-clays-kareem-amin-on-the-rise-of-the-gtm-engineer/
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