Oct 26, 2026, 7:00 AMArtificial Intelligence
Fanatics’ OpenAI Shop the Look Boosts MLB Engagement 10%
Fanatics uses OpenAI in Shop the Look to assemble game-day outfits, with tests across roughly 30,000 MLB products lifting engagement 10% during testing.
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Summary
Fanatics is using OpenAI in Shop the Look, a feature that helps fans complete game-day outfits. Tests spanning roughly 30,000 MLB products produced 10% higher engagement.
As of October 26, 2026, details remain limited. Fanatics has not disclosed how OpenAI powers the feature, how engagement was measured, the test’s duration, sales or conversion effects, or broader rollout plans.
Positives
- Shop the Look testing covered roughly 30,000 MLB products.
- Engagement increased 10% during Fanatics’ testing.
- OpenAI helps Shop the Look assemble complete game-day outfits for fans.
Risks & concerns
- The available information does not define how Fanatics measured engagement.
- Fanatics has not disclosed Shop the Look’s sales or conversion effects.
- Test duration, implementation details and broader rollout plans remain unavailable.
Primary sourceOpenAI Newshttps://openai.com/index/fanatics-streamline-fan-experience
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