Ferrari Luce EV Sells Out 2027 Production Despite $615,000 Price
Ferrari’s $615,000 Luce EV is fully allocated for 2027, while customization demand lifts third quarter revenue, profit and full year guidance as earnings rise.
Summary
Ferrari CEO Benedetto Vigna said on November 3, 2026, that the 2027 production run of the Luce, Ferrari’s first electric car, is fully allocated at a starting price of about $615,000. The five-seater, designed by former Apple design chief Jony Ive, was mocked after its May debut, which pushed Ferrari shares lower, yet new customers face a one-year wait. First deliveries are expected in the fourth quarter. Ferrari has not disclosed production plans, although estimates put 2026 volume just below 500 cars and the 2030 target at 2,500, or about 600 annually. Vigna described buyers as a broad mix across client types and regions, with no clear demographic pattern.
Personalization generated more than 21% of revenue from cars and spare parts, while customization demand and deliveries of the limited-run F80 hypercar supported third-quarter results. Ferrari raised full-year adjusted earnings guidance from €2.97 billion to at least €3 billion, or $3.36 billion. Revenue rose 7% year over year to €1.9 billion, net income climbed 13% to €431 million, and operating profit reached €563 million. Its 29.7% operating margin means Ferrari retained nearly 30 cents from each revenue dollar through its core business, reinforcing its position among the industry’s highest-margin automakers.
Positives
- Every Luce planned for 2027 is already allocated despite its approximately $615,000 starting price.
- Third-quarter revenue increased 7% year over year to €1.9 billion.
- Net income rose 13% to €431 million, while operating profit reached €563 million.
- Personalization generated more than 21% of revenue from cars and spare parts.
- Full-year adjusted earnings guidance increased from €2.97 billion to at least €3 billion, or $3.36 billion.
Risks & concerns
- Ferrari shares fell after the Jony Ive-designed Luce drew mockery and poor reviews at its May debut.
- Ferrari has not disclosed how many Luce vehicles it plans to produce.
- First deliveries remain pending until the fourth quarter, leaving the model commercially untested on the road.
- New Luce customers face a one-year wait because the 2027 production run is fully allocated.