How to See What Amazon Assumes About You From Your Purchases
Amazon’s Shopping preferences page exposes purchase-based assumptions, including one user’s “flat buttocks” label. Here’s how to check your Amazon profile.
Summary
As of October 6, 2026, Amazon customers could view purchase-based assumptions in Shopping preferences. Threads user @fangirlinmegan found labels saying she shops from women’s departments, probably owns a Shark robot vacuum and “has flat buttocks,” which she attributed to buying butt scrunch leggings. Her post drew more than 1 million views in under a day.
On desktop, hover over “Hello, [your name],” then select Account, Your Shopping preferences, Manage your information. In Amazon’s mobile app, tap the hamburger icon, then Account, Shopping preferences and About you. Customers can also provide shoe size, interests and dietary preferences. Other profiles accurately identified photography, collectible card games, investment in Apple’s ecosystem, diverse nonfiction, vinyl records, ceramics, natural materials and comfort-focused clothing. The page shows how intimately Amazon can profile customers from shopping behavior, making its personalization practices easier to inspect but also more unsettling.
Positives
- More than 1 million views in under a day helped customers discover Amazon’s hidden profile assumptions.
- Shopping preferences lets customers inspect Amazon’s purchase-based conclusions about their interests, possessions and physical traits.
- Shoe size, interests and dietary preferences can be supplied directly to improve shopping personalization.
- Photography, collectible card games, vinyl records and ceramics were among the interests Amazon identified accurately.
Risks & concerns
- Amazon inferred that one customer “has flat buttocks,” demonstrating how purchase profiling can reach intimate physical characteristics.
- Butt scrunch leggings may have triggered the body-related assumption, showing how individual purchases can generate uncomfortable conclusions.
- Apple ecosystem investment, home decor preferences and clothing priorities were inferred without customers entering those details directly.
- The detailed profiles underscore how closely Amazon monitors shopping behavior and converts it into personal classifications.