JustWatch TV Launches in 12 Markets With Free, Paid and Rental Streaming
JustWatch TV launches in 12 markets with free and paid streaming, 30 content partners, rentals, and a $3.99 monthly ad-free tier for 50 million users.
Summary
On Tuesday, October 20, 2026, the 12-year-old JustWatch Group launches JustWatch TV for its guide's 50 million users, following an announcement last month. The service has 30 content partners, including Paramount, New Regency, Fremantle, Bleecker Street, Vortex Media, Cineverse in the U.S., LEONINE Studios in Germany, SND in France and Altitude in the U.K.
JustWatch TV will operate within JustWatch's existing apps and website in the U.S., Canada, U.K., Ireland, Germany, Austria, France, Italy, Spain, Switzerland, Australia and New Zealand. Its guide covers more than 500,000 movies and shows from over 1,500 providers across 140 markets, and its availability and chart data power about 1,400 partner websites and apps. Studios, distributors, streamers and agencies use that data for campaigns on Meta, YouTube, TikTok and other platforms. Operating a service could expand JustWatch's audience data and insights.
The free tier offers ad-supported titles, competing with Tubi and Plex. JustWatch TV Plus costs $3.99 monthly or $49.99 for life, versus Roku's $2.99 monthly Howdy, and includes more than 300 ad-free U.S. titles, advanced filters and tools to hide watched or disliked content. Subscribers receive 10% off hundreds of rentals. The store initially serves the U.S., U.K., Ireland, Australia and New Zealand, with more markets planned. The catalog emphasizes older and independent titles, while user requests can influence future additions.
Positives
- 50 million existing JustWatch users give JustWatch TV a substantial potential audience at launch.
- 30 content partners include Paramount, New Regency, Fremantle, Bleecker Street, Vortex Media, Cineverse, LEONINE Studios, SND and Altitude.
- $3.99 monthly or $49.99 lifetime pricing gives viewers a low-cost ad-free option with more than 300 U.S. titles.
- 10% rental discounts, advanced filters and controls for hiding watched or disliked titles add benefits for paid subscribers.
- User title requests can directly influence future additions to JustWatch TV's catalog.
Risks & concerns
- JustWatch TV enters established categories already served by Tubi, Plex and Roku's $2.99 monthly Howdy.
- More than 300 ad-free U.S. titles represent a relatively focused initial Plus catalog centered on older and independent content.
- The rental store initially excludes seven of the service's 12 launch markets.
- $49.99 lifetime subscriptions create exposure to evolving content costs despite the expected value of collected audience data.