Nvidia Backs Simplismart in $14 Million Round to Cut AI GPU Costs
Nvidia joins Simplismart’s $14 million Series B as the Indian startup targets lower AI inference costs, U.S. growth and more efficient GPU use for customers.
Summary
On October 27, 2026, Nvidia joined Accel, Shastra VC and Micromax in Simplismart’s $14 million all-primary Series B, led by Dallas Venture Capital, valuing the four-year-old Bengaluru startup at about $100 million including fresh capital. Founded in 2022 by former Oracle engineer Amritanshu Jain and former Google engineer Devansh Ghatak, BITS Pilani classmates, the 58-person company automates AI model deployment between models and infrastructure. Its software targets application-specific speed and cost, sometimes using fewer GPUs, and runs through Simplismart, customer clouds or on-premises systems. It tunes response time, throughput and compute consumption, fine-tunes models, scales resources, monitors performance and lets cloud providers build GPU inference services.
Simplismart says AI video platform InVideo cut GPU serving costs 56%; it also serves HeyGen, Higgsfield and enterprise AI startup Ema, while Indian cloud provider Yotta uses its technology for serverless inference in Shakti Studio. Annualized revenue run rate rose 14-fold in six months to an undisclosed eight-figure sum, based on recent usage rather than contracted recurring revenue and excluding infrastructure-provider pass-throughs. More than half comes from the U.S., despite India having more customers. Nvidia engineers and solutions architects are integrating Simplismart with Dynamo and facilitating introductions. Simplismart competes with Nvidia, Amazon Web Services, Google Cloud, Microsoft Azure and startups, differentiating through customized service-level and total-cost targets. Funding will support U.S. expansion, hiring and inference software. Jain said efficiency could widen AI adoption and Nvidia hardware demand. He declined to address claims of a $40 million to $50 million raise at a $300 million to $400 million valuation, saying Simplismart is not actively fundraising and the Series B is closed without an extension.
Positives
- InVideo cut GPU serving costs by 56% using Simplismart’s inference software.
- Annualized revenue run rate increased 14-fold in six months to an undisclosed eight-figure sum.
- More than half of revenue comes from the U.S., despite Simplismart having more customers in India.
- Nvidia engineers and solutions architects are supporting Dynamo integration and introducing Simplismart to prospective customers and partners.
- The $14 million round will fund U.S. expansion, team growth and further inference software development.
Risks & concerns
- Annualized revenue reflects recent customer usage, not contracted recurring revenue, and excludes money passed through to infrastructure providers.
- Simplismart faces Nvidia’s own products plus Amazon Web Services, Google Cloud, Microsoft Azure and numerous inference startups.
- The exact eight-figure revenue run rate remains undisclosed, limiting visibility into Simplismart’s current scale.
- Claims of a $40 million to $50 million raise at a $300 million to $400 million valuation remain unaddressed.
- Different workloads require difficult trade-offs among speed, cost and performance, increasing deployment complexity for customers.