Nvidia Raises 2019 Shield TV Pro Price by $100 as AI Lifts Memory Costs

Summary

Effective October 2, 2026, Nvidia raised Shield TV Pro by $100, from its 2019 launch price of $199.99 to $299.99, citing substantial industrywide increases in component costs, including memory. The discontinued non-Pro model launched at $149.99. The aging Tegra X1+ box still runs Android TV with AI upscaling, hardware decoding for almost every media format, extensive codec support and Plex server capability.

Nvidia's Andrew Bell called Shield a passion project earlier in 2026, saying Nvidia still manufactures it and sells every unit. With no inventory of hardware made before the AI boom, production faces the component constraints affecting smartphones and computers. Nvidia, now among the world's most valuable companies through its market-leading AI accelerators and GPUs, is also helping drive that demand. Nintendo, Microsoft and Sony have raised current-generation console prices, while PS5 Pro has climbed from $699.99 at its 2024 launch to $899.99. Shield stock has been slim for months and remains unavailable from Nvidia, although Best Buy has units at the new price. Roughly $300 may support more production, but it further weakens the niche box's appeal to Netflix viewers who can buy cheaper streamers.