Thursday, October 8, 2026
Tech Beat
Oct 7, 2026, 7:00 AMTravel Technology

Radisson and Accenture Build ChatGPT Hotel Booking Plugin

Radisson and Accenture built a ChatGPT plugin using OpenAI technology so travelers can find, compare and book hotels while planning trips in one conversation.

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Summary

On October 7, 2026, Radisson Hotel Group disclosed a partnership with Accenture to build a ChatGPT plugin using OpenAI technology. The tool helps travelers find, compare, and book hotels while planning trips.

The integration combines hotel discovery, comparison, and reservation in one ChatGPT workflow. Details remain limited: rollout timing, supported markets, participating properties, booking terms, and other product specifics were not provided.

Positives

  • The ChatGPT plugin lets travelers find, compare, and book hotels while planning trips.
  • Radisson Hotel Group is combining hotel discovery and reservations in one conversational workflow.
  • Accenture partnered with Radisson to build the plugin using OpenAI technology.

Risks & concerns

  • Rollout timing has not been specified.
  • Supported markets and participating property numbers remain undisclosed.
  • Booking terms and further product details are still unknown.
Primary sourceOpenAI Newshttps://openai.com/index/radisson
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