Slovenia’s .si Domains Surge 2,199% After Trump’s Super Intelligence Order
Slovenia's .si registrations jumped 2,199% in September after Trump's super intelligence order, fueling US and India demand and domain resale speculation.
Summary
President Donald Trump’s September 29 executive order requires federal agencies to replace “AI” and “artificial intelligence” with “SI” and “super intelligence,” arguing frontier systems increasingly exceed imitation or automation. By October 2, 2026, Registry SI spokesperson Klara Herman said September .si purchases had risen 2,199%, while cautioning that the order may not be the sole cause. Slovenia’s registry recorded 11,000 new addresses on September 30 and nearly 13,000 in the latest 24 hours. The extension belongs to Slovenia, birthplace of First Lady Melania Trump, echoing Anguilla’s lucrative .ai boom.
Hostinger made .si its second most popular extension after .com: customers registered about 4,300 on September 30 and 5,400 on October 1, with more than three quarters of registrations since September 23 concentrated in those two days and over half of buyers from the US and India. Only about 3% were explicitly AI-related; most were unclassified and bought mainly by people and businesses, with possible resale speculation. Genius PR CEO Kim Than bought his company’s .si cheaply for brand protection, considered resale and blockchain tokenization, and said founder friends were also buying, although tokenization support remained uncertain. Another founder claimed .si addresses were reselling above $1 million. Wix saw no meaningful increase after September 29, GoDaddy does not host .si, and Squarespace had not responded. Hostinger domains chief Klaudijus Januitis expects growth but not displacement of .ai. Hostinger charges about $12 annually for .si, versus $90 for .ai with a two-year commitment. Januitis expects registry revenue to be a modest bonus for Slovenia, unlike government-directed .ai income in Anguilla.
Positives
- September .si purchases increased 2,199%, giving Slovenia’s national domain unprecedented demand.
- Hostinger customers registered about 4,300 .si domains on September 30 and 5,400 on October 1.
- Hostinger ranked .si as its second most popular extension, behind only .com.
- More than half of Hostinger’s .si buyers came from the US and India, broadening demand beyond Slovenia.
- Hostinger prices .si at about $12 annually, far below .ai at $90 with a two-year commitment.
Risks & concerns
- Only about 3% of Hostinger’s .si registrations were explicitly AI-related, weakening the connection to Trump’s terminology order.
- Wix recorded no meaningful increase after September 29, suggesting demand varies significantly between platforms.
- Claims of .si resales above $1 million indicate speculative pricing that may not reflect completed transactions.
- Klaudijus Januitis does not expect .si to replace .ai despite continued growth.
- Slovenia’s registry receives .si revenue rather than the national treasury, limiting the direct economic benefit compared with Anguilla’s .ai model.