Tim Cook’s parting message: Apple is in the hands of a product
On his last day as Apple CEO, Tim Cook offered a rousing endorsement of his successor: John Ternus, the company’s senior vice president of hardware…
Summary
On his last day as Apple CEO, Tim Cook offered a rousing endorsement of his successor: John Ternus, the company’s senior vice president of hardware engineering. In a memo to employees, Cook reminded staff that he’s “not leaving Apple,” just stepping away from the role of CEO, while declaring that “few people understand what it takes to build products that change the world the way John does. ” Ternus’ elevation to the top job suggests that Apple’s next era will see a renewed focus on hardware and product execution. Under Ternus, Apple shipped a number of notable products, most recently, the new ultra-thin iPhone Air, the lower-cost MacBook Neo, and AirPods with hearing health features.
Positives
- On his last day as Apple CEO, Tim Cook offered a rousing endorsement of his successor: John Ternus, the company’s senior vice president of hardware engineering.
- Apple this year, for instance, offered earlier releases of its new Mac models, the Mac mini and Mac Studio, compared with years past, driven by AI demand.
Risks & concerns
- ” Ternus’ elevation to the top job suggests that Apple’s next era will see a renewed focus on hardware and product execution.
- Under Ternus, Apple shipped a number of notable products, most recently, the new ultra-thin iPhone Air, the lower-cost MacBook Neo, and AirPods with hearing health features.