X Ends Revenue Sharing for Original Content Rewards on September 8
X will end Revenue Sharing and launch Original Content Rewards on September 8, requiring Premium, 500 verified followers and 500,000 impressions in 90 days.
Summary
On August 8, 2026, X, the social platform owned by Elon Musk’s SpaceX, announced it would wind down Revenue Sharing and replace it with Original Content Rewards. X will stop accepting new Revenue Sharing participants, while existing members can earn through September 7 and apply for the replacement on September 8. Eligibility requires an X Premium subscription, 500 verified followers, and 500,000 Home Timeline impressions from verified users within 90 days.
Qualifying material includes original reporting, analysis, photos, videos, memes, graphics, and commentary that adds meaningful value to others’ work. Copied posts, downloaded and reuploaded material, and reposts lacking meaningful transformation are excluded. X previously reduced April payments to aggregators and clickbait accounts, but complaints from popular accounts led Elon Musk to reverse some changes, including restoring greater weight for creators’ local audiences. Allegra Jacchia said Revenue Sharing’s incentives had become misaligned with producing new content, prompting X to start over rather than add rules and exceptions. X plans to refine its models and raise standards over time.
Positives
- September 8 gives existing Revenue Sharing participants a path to apply for Original Content Rewards.
- Original reporting, analysis, creator-made photos, videos, memes, graphics, and substantive commentary can qualify for payments.
- 500 verified followers and 500,000 verified-user Home Timeline impressions within 90 days establish explicit eligibility thresholds.
- X plans to keep refining its models and raise Original Content Rewards standards over time.
Risks & concerns
- September 7 marks the final earning date under Revenue Sharing for existing participants.
- An X Premium subscription remains mandatory, adding a paid requirement for creators seeking rewards.
- 500 verified followers and 500,000 qualifying impressions within 90 days may exclude smaller creators.
- Copied posts, downloaded reuploads, and reposts without meaningful transformation will not qualify.
- April payout reductions drew complaints from popular accounts and prompted Elon Musk to reverse some changes.