X launches its own clipping feature to spur influencer engagement

Summary

Over the past few years, X has released a number of features to make itself a friendlier hub for influencers. The latest effort to attract social media talent? Clipping is the pivotal social media technique by which longer videos are spliced into TikTok-attention-span length “clips” and then strategically posted to engage as many eyeballs (and thus derive as much ad revenue) as possible. On Monday, X announced the tool, which, from what we can tell, appears to be little more than a straightforward video-trimming feature that lets users edit videos and post them to X.