Emmys Move to Prime Video in 2027 With Free Global Stream
Prime Video will stream the Emmys free worldwide from 2027 under a six-year deal, ending seven decades of rotation among ABC, CBS, Fox and NBC on US TV.
Summary
Amazon announced on October 6, 2026, that Prime Video will become the Emmy Awards’ first dedicated home in 2027, ending seven decades of rotation among ABC, CBS, Fox and NBC. Under a six-year deal, Prime Video will carry the ceremony live and free in more than 240 countries and territories, including for viewers without Amazon Prime subscriptions. Commercial terms were not disclosed.
The shift follows audience migration to streaming and renewed ratings pressure. The 78th Primetime Emmy Awards on NBC drew 6.87 million viewers, nearly 10% fewer than the prior year after two years of growth, but above the record low of 4.3 million in January 2024. The broader transition includes the Academy of Motion Picture Arts and Sciences’ 2025 deal for YouTube to stream the Oscars from 2029 and Netflix’s streaming of the Screen Actors Guild Awards since 2024.
Positives
- Prime Video will stream the Emmys free in more than 240 countries and territories beginning in 2027.
- Nonmembers will be able to watch the ceremony on Prime Video without an Amazon Prime subscription.
- A six-year agreement gives the Emmys their first dedicated home after seven decades of broadcaster rotation.
- The latest audience of 6.87 million remained well above the record low of 4.3 million recorded in January 2024.
Risks & concerns
- The 78th Primetime Emmy Awards lost nearly 10% of its audience compared with the previous year.
- Audience migration to streaming creates continuing uncertainty over whether the Emmys can reverse renewed viewership declines.
- Amazon and the Emmys disclosed no commercial terms for the six-year agreement.