Marco Arment Launches Unforgetful, a $19.99 Apple Reminders Alternative
Marco Arment’s Unforgetful brings persistent alerts to iOS and Mac, syncs with Apple Reminders and Siri, and costs $19.99 per year with voice tools and widgets.
Summary
Marco Arment, creator of Overcast and Instapaper and former Tumblr chief technology officer, launched Unforgetful on August 14, 2026. The iOS and Mac app is a $19.99 yearly alternative interface for Apple Reminders, aimed at procrastinators who dismiss alerts, repeatedly snooze tasks, or omit a time and therefore receive no notification. It uses the existing Apple Reminders database, preserving normal Siri task creation without requiring users to name Unforgetful.
Notifications repeat after being missed or dismissed until the task is completed and deleted. Snooze intervals lengthen with repeated use, while the app avoids presenting multiple tasks simultaneously. Its deliberately limited design has no tags, alternative views, modes, or advanced organization, areas where Apple Reminders remains stronger. Unforgetful supports handwritten or Siri created tasks with or without deadlines, includes an in app microphone for voice reminders, and provides Lock Screen and Control Center widgets. Users replace Apple Reminders notifications with Unforgetful alerts, while retaining their data in Apple’s database and avoiding an export if they stop using the app.
Positives
- Notifications repeat after being missed or dismissed until users complete and delete the task.
- Scaling snooze intervals provide continued nudges without presenting multiple tasks simultaneously.
- Apple Reminders integration preserves existing data and lets Siri create tasks without naming Unforgetful.
- Lock Screen and Control Center widgets accompany an in app microphone for voice reminders.
- iOS and Mac access is included in the $19.99 yearly subscription.
Risks & concerns
- The $19.99 annual price adds a recurring cost to functionality Apple already includes with its devices.
- No tags, alternative views, modes, or advanced organization tools are available.
- Repeated notifications may be excessive for users who do not need persistent nudges.
- Users must disable Apple Reminders notifications and replace them with Unforgetful alerts.
- Apple Reminders remains the better option for users requiring advanced task organization.
