Peacock Raises Streaming Prices to $8.99, $12.99 and $19.99
Peacock raises monthly prices to $8.99, $12.99 and $19.99 after reaching 48 million subscribers and its first profitable quarter, with new rates now live.
Summary
Peacock raised every monthly streaming plan on August 18, 2026. Ad-supported Select increased from $7.99 to $8.99, ad-supported Premium from $10.99 to $12.99, and ad-free Premium Plus from $16.99 to $19.99. New and returning subscribers pay immediately, while current monthly subscribers switch on their first billing date after September 17. Annual subscribers and customers with active promotions retain existing rates until expiration. Peacock said the increases support its viewing experience, competitiveness and content. This is its fourth increase in four years, following a $3 hike in July 2025, amid repeated increases by Netflix and HBO Max.
Launched in 2020, Peacock reported its first profitable quarter in July 2026 as subscribers reached 48 million, driven by the NBA playoffs, FIFA World Cup and “Love Island.” Recent additions include the AI-powered Bravoverse vertical feed featuring “The Real Housewives” and “Vanderpump Rules,” planned vertical live sports with real-time AI cropping for phone screens, and Wolf Games mysteries “Law & Order: Clue Hunter” and “Public Eye.” NBCUniversal also announced in July that Peacock Premium will become available to U.S. YouTube Premium subscribers starting in early 2027.
Positives
- 48 million subscribers gave Peacock its first profitable quarter in July 2026.
- The NBA playoffs, FIFA World Cup and “Love Island” drove Peacock’s subscriber growth.
- Bravoverse added AI-powered vertical clips from “The Real Housewives” and “Vanderpump Rules.”
- Real-time AI cropping will eventually optimize vertically streamed live games for phone screens.
- NBCUniversal will offer Peacock Premium to U.S. YouTube Premium subscribers beginning in early 2027.
- Wolf Games supplied two new mysteries, “Law & Order: Clue Hunter” and “Public Eye.”
Risks & concerns
- Select increased $1 to $8.99 per month, raising Peacock’s cheapest ad-supported price.
- Premium increased $2 to $12.99 per month despite retaining advertising.
- Premium Plus increased $3 to $19.99 per month, the largest rise among Peacock’s plans.
- Current monthly subscribers begin paying higher prices on their first billing date after September 17.
- Annual and promotional rates remain protected only until the applicable plan or offer expires.
- Four price increases in four years include the latest changes and a separate $3 hike in July 2025.
