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Tech Beat
Sep 19, 2026, 12:12 AMMedia & Entertainment

Tilly Norwood AI Actress Glitches During 75 Interview Press Tour

Particle6 Group’s AI actress Tilly Norwood glitches during 75 interviews, switching to Chinese while promoting Misaligned with Piers Morgan and Tom Conti.

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Summary

On September 19, 2026, Particle6 Group’s AI-generated actress Tilly Norwood was conducting its first press tour, with 75 simultaneous journalist interviews promoting Misaligned. Its responses appeared error-prone across the tour. In a recorded online exchange with Piers Morgan and actor Tom Conti, Norwood initially failed to answer whether the film’s other performers were human, instead citing its human writers, editors and directors.

After Conti repeated the question, Norwood said Misaligned’s other actors were digital twins like it and called the film a hybrid production, then stopped mid-sentence and spoke Chinese for more than 10 seconds. Morgan challenged the unexplained switch. Norwood apologized, called it a hiccup and said its wires had crossed. The malfunction undermines the campaign and highlights the unreliability of humanlike AI bots, whose persuasiveness can make users forget they are interacting with computers, potentially creating dangerous outcomes.

Positives

  • Human writers, editors and directors contributed to Misaligned, preserving human involvement in the hybrid production.
  • Norwood clarified that Misaligned’s other actors are digital twins, giving audiences a concrete description of its cast.
  • Particle6 Group made Tilly Norwood available for 75 simultaneous journalist interviews promoting Misaligned.
  • Norwood recognized Morgan’s challenge and apologized after the Chinese-language malfunction.

Risks & concerns

  • Norwood appeared to make mistakes across its 75 simultaneous interviews during its first press tour.
  • Norwood initially misunderstood Tom Conti’s question about whether Misaligned’s other actors were human or computer-generated.
  • Norwood stopped mid-sentence and unexpectedly spoke Chinese for more than 10 seconds.
  • The malfunction exposes reliability problems in humanlike AI bots that users may mistake for people.
  • The repeated errors risk overshadowing Misaligned and undermining Particle6 Group’s promotional campaign.
Primary sourceTechCrunchhttps://techcrunch.com/2026/09/18/tilly-norwoods-press-tour-is-going-about-as-well-as-youd-expect-for-an-ai/
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Editorial note: Tech Beat summarizes and analyzes third-party reporting. The source link is the authoritative article. This page does not reproduce the full source text.

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